Not to be outdone by Oreo’s tweet supporting trans people, other mass-produced cookie brands were quick to signal their own virtue, though one company went the opposite direction.

Nilla Wafer’s attempt has led to broad criticism after they tweeted “white lives matter” Thursday. A spokesperson for the brand said they don’t see the problem.

“I thought brands were just talking about their own thing,” the spokesperson told the Hamster.” Oreo is black but also white. Hohos said they support deaf workers and Nutter Butter supported mental health. Nobody was mad about those?”

As journalists, we at Velvet Hamster have no opinion on these tweets but we do really like cookies.