Popular sparkling water line La Croix is touting its brand new Air line, which promises 50 percent more bubbles thanks to the injection of air bubbles.

La Croix Air promises the same great taste but “more bubbly” with the bubbles overwhelming the flavor to provide a “bubbly ass experience full of bubbles and more bubbles.” The process of infusing more bubbles comes thanks to the injection of air bubbles to bubble it up. The new line has sold out at most stores across the country.

La Croix has paid for this native advertisement.