Everyone’s favorite nutritious breakfast cereal Fruity Pebbles is finally returning to its signature gray color now that Pride Month is over and Post Consumer Brands no longer needs to care about that demographic.
Post released a statement Thursday letting its LGBTQ customers know that “our rainbow version will be back next June when we care again. But now that your month is finally over, we’re proud to go back to the gray color our everyday customers know and love.” Though not confirmed, Post was reportedly unhappy to see that its multicolored Fruity Pebbles did not see a spike in sales in June, leading multiple executives to opine “what was the point?”
Competing cereal Trix has said it plans to keep its gay version on store shelves even through July.