In a continued effort to be less white, Coca-Cola has introduced a more inclusive CokeX drink sure to not offend anyone in its taste.
CokeX promises to have “all the great refreshing taste of regular Coke, but none of the white.” It’s called the first “non-binary” drink with “none of the offense of those other soft drinks.” Because of the removal of several flavors that could be considered offensive, CokeX is mostly just water.
Though the drink is intended to have a diverse audience, it’s so far mostly been purchased by young whites.