Despite plenty of hype and advertising, Coca-Cola’s new Orange Vanilla Stuffed Crust Coke Zero has proven to be a flop so far, business insiders can confirm to the Hamster.

After running millions of dollars of ads for Orange Vanilla Coke during the NCAA Men’s Basketball Tournament, Coca-Cola poured another $5 million into Orange Vanilla Stuffed Crust Coke, Orange Vanilla Stuffed Crust Coke Zero and Caffeine Free Orange Vanilla Stuffed Crust Coke ads during the NBA G-League playoffs. The company has said it has no plans to halt advertising, despite abysmal sales.

It’s unclear why the product has failed so far, but some market analysts believe consumers are turned off by its cheesy after taste and hints of pepperoni.