Some New York based political strategists are reportedly shocked to learn this week that Midwesterners do in fact eat, laugh, play and generally live their lives like most other people in this country.

Strategists in their Brooklyn offices received the results of a study Wednesday they commissioned observing voters in Ohio, Wisconsin and Michigan, and were shocked to learn those people were strikingly similar to most other people. Sources say it’s thrown most of their strategy work out the window.

“It’s almost like they’re people,” one strategist said. “We need to rethink that entire region of the country.”

Strategists are reportedly watching film to learn more about the Midwest before proceeding with any new plans.