Early indications from exit polls show Democratic presidential candidate Michael Bloomberg needed just two more campaign ads to sweep Super Tuesday.

Though he is likely to come up short in several if not all states this evening, had he just run two more commercials or Facebook posts, voters in all 14 states would have voted for him as their top choice. The Bloomberg campaign can be described tonight as “frustrated” it did not run a more aggressive ad campaign.

Analysts agree this shows you need to spend big bucks in elections, which the Bloomberg camp clearly didn’t do enough of.