Continuing its efforts to combat “fake news” rhetoric, the Washington Post is hosting a competitive eating challenge to improve the newspaper’s brand with disenfranchised readers.

“Democracy Pies in Darkness” will feature nine pies – blueberry, blackberry, raspberry, huckleberry, boysenberry, peach, apple, pumpkin and key lime – in a glow in the dark format. Whoever finishes all nine pies fastest wins a discounted year subscription to the Washington Post.

Tom Hanks will emcee the event, which does not yet have a date. Early estimates show it cost $15 million to put on.