The reviews are in and everyone is surprised: Corona’s limited edition COVID-19 bottles are not selling particularly well.
The bottles were part of the brand’s summer ad campaign “catch the fever,” which some said was a little tone deaf. Executives with Corona hoped the commemorative COVID-19 bottles would be considered a keepsake, but so far they have just reminded people of COVID-19.
Sources tell the Hamster Corona may now be scrapping its “wear a flask” campaign.